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Velvet represents the Belgium based music label launched in back in the late 90s as a subdivision of N.E.W.S. The music label is aiming to release limited reissues of Green Velvet Classics.

Green Velvet, initially created by house don Cajmere (AKA Curtis Alan Jones) as an outlet for his non-vocal productions and frequent DJing gigs, grew to become even more popular than the man himself, thanks to club singles like "Preacher Man," "Answering Machine" and "The Stalker." Each were infectious, undeniably fun records with simple vocal taglines and a wonderful sense of humor. Jones, who had nurtured the Chicago house renaissance of the 1990's with his Cajual Records, gained immense success in 1993 with the Cajmere single "Brighter Days" (with vocals performed by Dajaé).

In 2005, Green Velvet released his third album, Walk In Love, which stayed true to the House sound, with a few pop- and punk-oriented tracks for good measure, including "Come Back" and "Pin-Up Girl," both of which featured a live guitarist.

The ongoing evolution in the music, career and life of the artist born Curtis Alan Jones in Chicago has been and will continue to be fascinating to watch and experience for his many followers.

Velvet Records serves as the home platform for a variety of artists such as: Coffin On Eyes, Tabaco Y Su Grupo Futuro, Pino DAngio, Green Velvet, Carol Douglas, amongst several others.