Subliminal Records is the respected and influential Dance music imprint responsible for bringing cross-over dance hits and Underground records to DJs around the world. Erick Morillo founded Subliminal Records in 1997, a well-knowned label by its quality music, a label that is committed to the vision of releasing the best House music in the world. Several years, three new sub-labels and over 100 releases later, Morillo and his crew consistently deliver the goods.
While those early releases focused on American artists like Richard F, Jason Jinx and Erick himself, they soon set their sights further afield, snapping up European releases like Pete Heller’s ‘big love’ and ‘I Feel For You’ by Bob Sinclar. Meanwhile Jocelyn Brown, who had sung on the very first Subliminal release ‘Fun’ returned to church for ‘Believe’ by Ministers De La Funk, a record so large that it hovered high over Ibiza dance-floors for two consecutive seasons. Further vocal hits from sandy rivera & John Alvarez (‘Forever’, Featuring Shawnee Taylor), Kid Crème – ‘Austin’s Groove’ (also featuring Shawnee) and the worldwide smash ‘So Many Times’ by Gadjo would also explode, the latter hitting the top ten around the world in 2004. Erick’s debut album ‘My World’ also dropped that year. Whatever way you looked at it, the label had landed.
After a short period on ice, the label has returned, stronger than ever and armed with a whole host of new tracks and artists. It’s ready to enter the next chapter of its history through a strategic partnership with label strictly rhythm. In 2010, Erick decided to properly throw his focus and energy back into the label after several years spent mostly on the road, so the vinyl prodution came to an end, and the digital business started to grown and a slick new logo was delivered for a new era.
Shawnee Taylor, the first lady of Subliminal will have a new single and album in 2011,and the original core team of Erick, Harry and Jose will return as Sympho Nympho, which will feature guest vocalists like Dizzee Rascal, Shaggy, Craig David, and many more. And then we have another group geared towards clubland called In The Screen and will have featured vocals from Rachel Starr, roisin murphy and many more. Meanwhile, as a solo artist, you can expect more Morillo collaborations with Eddie Thoneick to follow the piano anthem ‘Life Your Life'. After that you can expect another single with Skin from Skunk Anansie. Finally, look out for a group coming out of the US on Sondos called Lights Out.
Parent Label : Sublimal Records Inc.
Sublabels : Bambossa Records, Mega Platinum Music, Sondos, Subliminal Subsonic, Subusa, Texture Recordings, What Goes Around.