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reprise

 

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Reprise (pronounced rih-PREEZ) was formed in 1960 by Frank Sinatra in order to allow more artistic freedom for his own recordings. Hence, he garnered the nickname "The Chairman of the Board." Having left Capitol/EMI, and after trying to buy Norman Granz's Verve Records, the first album Sinatra released on Reprise was Ring-a-Ding-Ding! As CEO of Reprise, Sinatra recruited a host of his cronies for the fledgling label, such as fellow Rat Pack members Dean Martin and Sammy Davis, Jr. The original roster from 1961 to '63 included Bing Crosby, Jo Stafford, Rosemary Clooney, Esquivel and stand-up comedian Redd Foxx. The label still issues any Sinatra work recorded while on the label and, after his death in 1998, it had great success with his greatest hits collections."Two-tone orange" label used by Reprise during the Warner Bros.-Seven Arts merger from 1968 to 1969. (Label to Jimi Hendrix's Smash Hits). After the Kinney National Company took over Warner Bros. in 1969, the orange tone at the top of the label was changed to the same tone as on the rest of the label, the W7 box logo was removed and the circled :r logo became a boxed logo without "reprise" designation.
One of the label's founding principles under Sinatra's leadership was that each artist would have full creative freedom, and at some point complete ownership of their work; including publishing rights. This is the reason why recordings of early Reprise artists (Dean Martin, Jimi Hendrix, The Kinks, etc.) are (in most cases) currently distributed through other labels. In Martin's case, his Reprise recordings were out of print for nearly 20 years before a deal was struck with Capitol Records.

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