OWSLA is a vanity record label founded by Sonny "Skrillex" Moore, and co-founders: Tim "Bitvargen" Smith, Kathryn Frazier, and Clayton Blaha. Skrillex announced the label on 17 August 2011. The label's first release was Porter Robinson's Spitfire, which reached number one on Beatport.
Skrillex (Sonny Moore) explained on his Mothership 3 radio show that the name OWSLA comes from the book Watership Down, and refers to the name of "the elite rabbit army".
On 12 December 2012, OWSLA launched their subscription program, "The Nest" later named "Nest IV" to distinguish it from the blog "Nest HQ". This subscription is exclusive via drip.fm. Other participating labels include Mad Decent and Fool's Gold Records. The program allows monthly subscribers to early access or exclusive tracks and remixes, remix stems, DJ sets, discounts, and other rare/exclusive items.
In October 2012, Skrillex announced the first OWSLA tour which saw an assorted roster of the label's artists tour North America. Performing acts included The M Machine, Kill the Noise, Jack Beats, Alex Metric, Birdy Nam Nam and Alvin Risk.