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Mix! Records represents the digital platform, part of the legendary label, Rough Trade.

Rough Trade are one of the most recognisable record labels in modern independent music. Rough Trade was started by Geoff Travis in 1976 as a London record-shop and began releasing as an independent label in 1978. They quickly grew as a label and an independent distributor during the 1980s, collaborating with labels such as 4AD, Factory Records and One Little Indian to name a few.

Having successfully promoted and sold records by punk, very early indie pop and early post punk bands such as Buzzcocks, The Smiths and Desperate Bicycles, Travis began to manage acts and distribute bands such as Scritti Politti and began the label, which was informed by left-wing politics and structured as a co-operative. Soon after, Rough Trade also set up a distribution arm that serviced independent retail outlets across Britain, a network that became known as the Cartel.

Interest and investment of major labels in the UK indie scene in the late 1980s, as well as overtrading on behalf of Rough Trade's distribution wing, led to cash flow problems, and eventually to bankruptcy, forcing the label into receivership. However, Travis resurrected the label in the late 90s, finding success with The Libertines, The Strokes and Antony and the Johnsons.
Mix! presents in this section a variety of compilations from the greatest DJs and producer all around the world!

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