Loud Records was a subsidiary of the now-defunct SRC Records founded by Steve Rifkind in 1992.
Steve Rifkind is an American music entrepreneur who is, according to XXL magazine, "responsible for breaking in some of hip-hops biggest artists in his 25 years in the business". Rifkind was the founder and chairman of Loud Records as well as the founder and current chairman and CEO of SRC Records. He is associated with artists such as Wu Tang Clan, Mobb Deep, Akon, David Banner, Asher Roth, Tha Crow, Joell Ortiz and Big Pun. Rifkind has also launched marketing campaigns for companies like T-Mobile, Adidas, SanDisk and Chief Executive Air, a charter jet company.
Loud was a hip hop label which has released material by acts such as Wu-Tang Clan, Big Punisher, Mobb Deep, Krayzie Bone, The Beatnuts, M.O.P., Tha Alkaholiks, Pete Rock, Lil' Flip, Three 6 Mafia, Project Pat, Xzibit,Twista, Dead Prez, The Dwellas and The X-Ecutioners. Despite this, the label released thrash metal band Megadeth's deluxe and remastered debut album Killing Is My Business... And Business Is Good! in 2002.
The label was shut down in 2002 and was originally distributed by RCA Records until 1999 when distribution moved over to Columbia Records.
Rumors report that Rifkind might buy back the label and revive the label as a sub-label of his SRC Records, until in 2013, Rifkind has announced that SRC Records was shutting down, also leaving Loud Records defunct for its second time. (see SRC Records#Loud deal, Later Successes and Eventual Closure).