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klf communication

 

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Label formed in 1987 by Bill Drummond and Jimi Cauty as an outlet for their own work as Justified Ancients Of Mu Mu and later as The KLF.

As The KLF, Drummond and Cauty pioneered the genres "stadium house" (rave music with a pop-rock production and sampled crowd noise) and "ambient house. The KLF released a series of international top-ten hits on their own KLF Communications record label, and became the biggest-selling singles act in the world for 1991.

The label (and its owners) scored a surprise #1 hit in 1988 with "Doctorin' The Tardis", a novelty SINGLE credited to The Timelords. But all involved survived this blow to their credibility and returned with a string of rave classics including the international hits "What Time Is Love?" and "3 AM Eternal", as well as creating one of the earliest (and finest) ambient house LPs with 1990's "Chill Out".

KLF Communications releases were distributed by Rough Trade Distribution (a spinoff of Rough Trade Records) in the South East of England, and across the wider UK by the Cartel. As Drummond and Cauty explained, "The Cartel is, as the name implies, a group of independent distributors across the country who work in conjunction with each other providing a solid network of distribution without stepping on each other's toes. We are distributed by the Cartel. When Rough Trade Distribution collapsed in 1991 it was reported that they owed KLF Communications £500,000. (In the same feature it was reported that Drummond wished to sign Ian McCulloch to the label, but this never happened.) Plugging (the promotion to TV and radio) was handled by longtime associate Scott Piering.

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