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Jive/Legacy

 

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jive Records is a record label based in New York City, owned by Sony Music Entertainment, and operating under the Zomba Label Group. Jive is primarily known for a string of successes with hip hop artists in the 1980s, and in teen pop and boy bands in the late 1990s. The word "jive" was inspired by Township Jive, a form of South African music and dance. Jive operated as an independently managed label until 2002 when Bertelsmann Music Group acquired the remainder of Zomba for US .74 billion, which was at the time the largest-ever acquisition of an independent label with major-label distribution.

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