Gu Music represents the Sublabel of Global Underground Ltd. that releases original productions. Global Underground is the the label currently responsible for releasing the world-famous Global Underground series, which were originally released by Boxed.
No label encapsulates dance music's international explosion and restless creativity quite like Global Underground. Set up by two Geordie clubbers who literally bounced off the dance-floor and into the record business, this resolutely independent label quickly established an untouchable reputation for cutting edge dance music of the very highest quality, which continues to this day. Global Underground is still at the cutting edge of electronic music and DJ led compilation albums, this is alongside hosting worldwide branded events and tours with the finest DJ talent from across the globe.
Global Underground launched in 1996 with a Tony de Vit mix album based on a visit to Tel Aviv. They haven't looked back since. Over recent years it has expanded from a world-famous series of defining DJ mix CDs into all areas of cutting edge dance music - from artist albums with acts like James Lavelle's UNKLE to providing music for CSI, one of the world's most popular TV shows, and some of PlayStation's biggest selling games, to staging fantastic parties in some of the most exotic locations in the world. Along the way, the label has built a huge loyal, international army of fans and sold over three million CDs.
A decade ago the original idea was simple. Global Underground would take DJs to play a party in one of the most unusual, exotic clubbing locations on Earth. The two CD-set would capture the night, the atmosphere and the visit in music, beautiful photography and detailed liner notes. Small wonder the biggest DJs in the world clamoured for a place on the roster. Sasha, Paul Oakenfold, Deep Dish, John Digweed, Danny Tenaglia, Nick Warren, Dave Seaman, and Darren Emerson are just some of the names that have graced those distinctive image led covers.
Global Underground has also pioneered some of the world's best new talent and in 1999 launched the Nu-Breed series which showcased up and coming DJs like Amsterdam's Sander Kleinenberg, Melbourne's Anthony Pappa and the UK's Steve Lawler, Danny Howells and Lee Burridge. Lawler subsequently moved on to 'Lights Out', a three-album series focussed on the darker, sleazier side of nightlife scene.
A brand new 'GU DJ' series has also launched in 2009 with the first instalment coming from the ever popular British house DJ Nic Fanciulli followed by break-beat masters the Plump DJ's, both of whom are currently on a worldwide club tour to support their releases.
Gu Music is the home platform for a variety of artists such as: Phonique, Sissy, The Remote, Traffik, Dark Globe, Eelke Kleijn, Roland Klinkenberg, Rogue Audio, Alex Dolb, The Last Atlant, Phonique, Ashtrax, Lostep, VFR, Ficta, Anil Chawla, amongst hundreds of others.