Freestyle Records was originally started by DJ and promoter, Adrian Gibson in 2003 and has spearheaded the resurgence in funk, jazz, soul, latin and most other forms of rootsy black music, and proved to be one of the most prolific and well respected record labels of the last decade.
Freestyle by name, freestyle by nature… the releases cover Latin, soul, jazz, funk and breaks. Fun and full or suprises! Labels as diverse as this are not meant to exist – and anyway, it shouldn’t work. By calling the label ‘Freestyle’ it’s given them carte blanche to put out what the bloody hell they want because they’re allowed to, and they have – a delicious clash of all permutations of Black Music covering a thirty year period. Not many labels describe a genre of music (Acid Jazz, Motown, Stax) but this one does…. one of my favorite record labels out of London.
Now part of Kudos Records family, and under the A&R supervision of musician, broadcaster and DJ Greg Boraman – the label roster in 2010/11 includes, Speedometer, Lack Of Afro, Candice Monique & The Optics, Randa & The Soul Kingdom, The Fantastics!, Deep Street Soul, The Q Orchestra, Healer Selecta, Black Lillies, Big Pimp Jones, Frootful, Aroop Roy, The TransAtlantics, The Apples, The Shaolin Afronauts, Cookin On 3 Burners, The Sound Stylistics, SK Radicals, Soul Harmonics… with many new really exciting projects in the pipeline!
Throughout the full catalogue you will find an eclectic output from funk, hip hop and soul to afrobeat, breaks, disco and house. The emphasis is definitely on quality and broadness, rather than perpetuating existing musical genres, which has won fans as far afield as Kenny Dope, Gilles Peterson, Norman Jay, Mr Scruff, Danny Krivit, Jazzanova, DJ Spinna, Annie Mac, Quantic, Fort Knox, Kev Beadle, Spiritual South, DJ Yoda, Mad Mats, Boca 45, Dr Rubberfunk and countless other DJs worldwide.
As one of the most, if not THE most, prolific independent record labels around, Freestyle always delivers the goods. Whether it be a cheeky dancefloor cut-up, or deep & jazzy b-side, this imprint always comes up trumps!