Animal Language is the genre dodging, forward thinking imprint of Dutch duo 'Mason' established in 2008. Iason Chronis (the DJ side of Mason) and Coen Berrier have been busy putting the fun back into dance music with their amazing production skills and irreverent outlook on the electronic scene.
The Mason sound follows a simple method. Their understanding of melody and a canny ability to fuses it with technological know-how, sheer musicianship and dance floor savvy creates dance music for the thinking man, but not so clever to be alienating and dull. This is about rocking floors and letting the good times roll.
This fledgling label is starting to gather support from far and wide, crossing boundaries with the depth and variety of DJ support. With everyone from Carl Cox, Laurent Garnier, Fake Blood, Brodinski, Aeroplane, Erol Alkan, Sander Klienenberg, A-Trak, and Mylo behind the label, things are certainly heading in the right direction.
Animal Language has released tracks with featured artists and remixes from the likes of Roisin Murphy, Aqualung, Sway, Zombie Disco Squad, Harvard Bass, Oliver $ and Evil Nine to name a few.
Since its inception in 2008 the label has branched out into signing exciting new international artists, releasing tunage by names such as Arveene & Misk, Tony Senghore & Christian Dinamarca, The Sneekers and Loulou players.
Animal Language has so far released 20 singles, many of them double A-sides each with the unique and now trademark Refurb. Now the labels signature the "Refurb" is a completely random animal. A re-interpretation of the original tune very different from a traditional remix. Styles can vary from brass band, 80's synth pop to heavy rock. Its all very random and more importantly fun. Each release comes with the signature a completely random re-interpretation of the original tune. Styles can vary from brass band, 80's synth pop to heavy rock. Its all very random and more importantly, fun.
Mason have just licensed their massive collaborative track with ( Run) DMC and Sam Sparro from Animal Language to the Ministry Of Sound in the UK and have bags more of their innovative releases scheduled for the next few months including everyhing from strong vocal tracks through to pure club fuelled bombs.
Animal Language has begun to put on its own parties, starting in the boy's hometown of Amsterdam. The first night, a major success for a Thursday night featured Mason alongside Serg Santiago and Rex The Dog (Live). The second installment of these label nights was at this years Amsterdam Dance Event and featured a massive line up with Mason including John Aquaviva, Zoo Brazil, Riva Starr and Sharam Jey.