all day i dream
All Day I Dream represents the London based music label run by Lee Burridge and Matthew Dekay.
Many months in the making, the time has come for Lee Burridge and Matthew Dekay to cast off into the sometimes murky waters of label ownership on their beautifully crafted and elegantly named vessel "All Day I Dream", to explore the beautiful, gorgeous, melanchonic shades of house music.The labels sound parallels their daytime parties that are about to beguile the worlds sunny Sunday afternoons. Having already received an overwhelming response to the first four parties, set on New York's scorching rooftops, we wait in breathy anticipation to see just where it will take us.
A few summers past Lee Burridge began to weave a unnamed sound together from disparate genres of electronic music. Inspired by these wonderful musical compositions All day I dream was born. A musical story told through a style of playing, long forgotten by many. Never heard by most. All day I dream encouraged the "Dreamer" to join a new, and, very musical concept.
This new sound no longer relied on relentless energy but, instead, on a feeling. Instead, it offered delicate melodies and a charm that warmed each and every gentle heart and smiling face under Brooklyn's blue skies. Sultry and seductive basslines made you tingle and wouldn't allow you stop dancing until the sun had long since set and the last track had drifted away.
Each party the dreamers grew in numbers. Connecting the experienced fan and the musically open minded. Creative spirit to artistic believer. Even the inexperienced ear was seduced time and time again by the music and the feeling.
Burning Man, and Lee's lauded sets there, have had an obvious influence. His encouragement to "join in and add to everyone else's experience" resonates deeply at each party. Friends and strangers add trinkets and flowers to the booth only serving to further add to the parties already beautiful aesthetic . Some share gifts and tokens of love and thoughtfulness with each other. The party itself has a very personal feeling for everyone.
Lee says "The question I'm asked repeatedly though is what are we listening to"? "What is this sound"? Allowing his mind to wander away one sunny afternoon Lee daydreamed a name for his muse. Melodica.
The name has a certain feminine beauty to it, doesn't it? Melancholic and etherial in feeling, it reminds me of all the pretty girls I've seen at each event, dreaming their day away. Eyes closed. Smiles beaming across their faces.
Melodica not only parallels the musical journey of each and every party but also the daytime sound of Lee's own productions on his All Day I Dream label. Lee produces (from the backseat as he likes to joke) with his very close friend (and studio god), Matthew Dekay. The label will continue to explore all sorts of beautiful shades of house and techno.
So there you have it. A new sound defined by a dreamer.
Rivers, Tides, Miles & Memories
Label: all day i dream