MIKE RED got started in the music business back in 1990 as a DJ. 4 years later, together with friend and business partner T.O.M., he set up ACTIVATE music productions. The pair had their first top 25 chart hit as ACTIVATE in 1995 with “Save Me“. In 1997 they came up with the idea to remix their old ACTIVATE song “ALARMA“and release it under the newly-founded name of “666“. Further hits followed: DAIBLO, AMOKK, PARADOXX, D.E.V.I.L. (#12 in the UK sales charts), SUPADUPAFLY and POLICIA. They collected 22 gold and 5 platinum awards as their tracks turned into hits around the globe. In 2001, the success story continued with the artist project “NOEMI“.