Platinum-selling singer and producer ARASH stakes his claim as one of the biggest pop music sensations to originate from Sweden, home to such pop pioneers as Abba and Ace of Base. But, it's the distinction of being the only music impresario of Persian heritage whose success has translated into the Western and European mainstream music market that makes his story one for the history books.
Following the three-year crest of success emphatically spearheaded by the release of his self-titled debut Warner Music album ("Arash)" in 2005, Arash is ready to parlay his unprecedented musical rise from Malmoe to MTV into a dynamic sophomore album that is sure to ignite the zeal of his super fans and garner the curious ear of millions of new admirers.
The project, appropriately titled Donya (World), and tentatively set for release in May, features a global sound that injects the listener with a lethal rhythm of western production and mediterranean harmony. The blockbuster first single, "Donya," is a buzz-inducing collaboration with Kingston, Jamaican reggae maestro SHAGGY, whose career has been defined by a string of platinum-selling U.S. singles in the last decade and collaborations with such megastars as Janet Jackson. The 14-track evolution also features cameos by U.S. radio darling and international phenomenon LUMIDEE, Swedish rap pioneer and certified hitmaster Timbuktu, and more.