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A white-label product or service is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they made it.

The name derives from the image of a white label on the packaging which can be filled in with the marketer's trade dress. Its origins can be traced to vinyl records. Before records were to be released to the public, often before official artwork was designed and printed, promotional copies were sent out in a white sleeve to DJs to solicit radio and nightclub play, in an effort to build hype and gauge public interest by the record labels, ultimately to better estimate manufacturing quantities. This created a situation where certain respected or well-connected DJs would have exclusive copies of material, immediately increasing demand on certain big records. Occasionally this term refers to records whose labels had been torn off or covered with a white label by competing DJs to conceal which records they were using.

The first use of a "White Label" affiliate system on the internet was in 2001. A well known online mobile phone retailer offered other companies a rebranded version of their own website. Companies could sign up and sell mobile phones and earn a commission using their own brand. The developer Chris Brodie from Ormskirk, United Kingdom named the unique affiliate system "White Label" after "White label records" as he was also working on a number of music related projects at the time.

In 2002 Mr Brodie won numerous awards for the innovation, the system he developed was replicated and is used world wide today by the majority of online retailers. This was reported in a UK Mobile trade magazine (Mobile News) in 2002 where Mr Brodie's company website got 10 out of 10 for development and innovation.

White label production is often used for mass-produced generic products including electronics, consumer products and software packages such as DVD players, televisions, cream and web applications. Some companies maintain a sub-brand for their goods, for example the same model of DVD player may be sold by Dixons as a Saisho and by Currys as a Matsui, which are brands exclusively used by those companies.

Some websites use white labels to enable a successful brand to offer a service without having to invest in creating the technology and infrastructure itself. Many IT and modern marketing companies outsource or use white label companies and services to provide specialist services without having to make the investment to develop their own product or bring in new staff.

http://en.wikipedia.org/wiki/White-label_product


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Unknown Bootshonk 02

Unknown

Bootshonk 02

Release date: 15.09.2014
Label: white label
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Unknown Artist Das Boot Volume 1

Unknown Artist

Das Boot Volume 1

Release date: 30.08.2014
Label: white label
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Unknown Your Love Is

Unknown

Your Love Is

Release date: 24.01.2014
Label: white label
  • 12" U.K.
    12" U.K.
  • House
  • YOURLOVE069
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Unknown Bootshonk

Unknown

Bootshonk

Release date: 19.12.2013
Label: white label
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YOUNG EDITS YOUNG POP EDITS

YOUNG EDITS

YOUNG POP EDITS

Release date: 29.03.2012
Label: white label
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joey negro edits shake your body down

joey negro edits

shake your body down

Release date: 20.02.2012
Label: white label
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mike okay Linda

mike okay

Linda

Release date: 05.04.2011
Label: white label
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Various Artists analog handcraft ep

Various Artists

analog handcraft ep

Release date: 22.03.2011
Label: white label
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Daniel Mehlhart 1st note

Daniel Mehlhart

1st note

Release date: 18.02.2011
Label: white label
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Unknown No. 9999

Unknown

No. 9999

Release date: 14.01.2011
Label: white label
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amir funk it

amir

funk it

Release date: 10.02.2010
Label: white label
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