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SICK WEIRD ROUGH represents and independent remarkable Techno music label, founded in 2006 by Sven Wittekind. The Label was a Platform for Sven only called Sven Wittekind Records. After 3 releases and a short break, the label came back to business with a new concept and Name. In 2009 it start to features also other technoid Acts like: André Walter, Andy White, Cortechs, Gayle San, Mark Morris, Ryuji Takeuchi, Submerge, Tex-Rec or Virgil Enzinger.

One could call Sven Wittekind being simply sick, weird & rough. Because not only does his own label bear this concise and suitable name, but these three attributes reflect upon his entire carrier to the dot up to now. Wittekind does not favour superfluous vanities. He rather listens to his heart - and this already since 1999. In 2004 he became on of the most sought after protagonists of the electronic music scene by founding „Inflicted". Both as a DJ and Producer Sven Wittekind moves at the pulse of time and already surpassed at that time all social limits and and norms.

In 2009 reinvented his present homebase Sick Weird & Rough – based upon which, he published last year his third artist-album. None of his releases reflect a more personal touch as on „Broken Mirrors". A snapshot os his life – shaped with music full of basses and space - just the way an artist can expresses himself at best. Sven Wittekind was on tour for the entire year – bevor he retired into his studio at the end of the year. Events he experienced should remain unsung as a memory. A fourth studio-album is planned in Frankfurt in March of this year.
If he weaves his common thread of the past one and a half decades further, he will reinvent himself and is going to surprise many dancefloors of this word. One thing is now already certain, it will be sick, weird and quite rough.

The Label releases Remarkable Techno by a mixture of established Artists like Gayle San, Space Djz, Virgil Enzinger, André Walter (Stigmata) or Justin Berkovi, aswell as upcoming fresh talents like Andy White, Mark Morris or Cortechs. The Label gets supported by names like Gary Beck, Len Faki, Perc or Richie Hawtin and of course the Artists themself the Label got a great reputation in the Scene, what was helping to organise Showcases and launching the successful SICK WEIRD ROUGH Podcast Series.