Science + Technology Digital Audio, also known simply as SCI + TEC, an electronic record label founded by Dubfire in 2007 was launched to reflect the owners core sound and the discovery of emerging and established talent.
Ali Shirazinia, known by his stage name Dubfire is an iranian-american house and techno DJ and producer. Dubfire left the comforts of a storied career as one-half of Grammy-winning duo Deep Dish in order to pursue new life as a producer of "jet-black, polished chrome techno." Such daring reinvention is not for the faint of heart - yet Dubfire, who in just three short years has emerged as a technological innovator, an acclaimed producer, and the owner of the lauded SCI+TEC Digital Audio record label.
With each release, Dubfire’s profile soared higher. Two top 10 tracks in Resident Advisor’s 100 Most Charted Records of 2007, IDJ Magazine’s Player of the Year in 2008, nominations for Beatport’s Best Minimal Artist and Best Techno Artist in 2008 and 2009, covers on countless music magazines, mixes for Mixmag, BBC Radio 1’s Essential Mix, and DJ Magazine – the accolades and achievements came thick and fast.
Then in 2009, Dubfire captured the zeitgeist once again with a seminal remix of Danton Eeprom and Radio Slave's 'Grindhouse'. The track, released on Rekids, crossed genres and encapsulated everything that Dubfire stands for today: dark rhythms, superior audio, and technological brilliance. It was the apex of a sound that DJ Magazine called "jet-black, polished chrome techno." Groove and Raveline Magazine named it the Best Remix of the Year.
Throughout this remarkable journey, Dubfire’s SCI+TEC Digital Audio record label continued to grow. Originally set up as an outlet for Dubfire’s productions, the label soon established itself as a home for emerging techno talent, putting Dubfire at the head of an electronic music scene at the cutting-edge of technology. SCI+TEC is becoming something of an academy for young, promising techno talent. Madrid’s Alberto Pascual is yet another fine example of the kind of gifted club music producers the imprint supports through its soapbox releases and label club nights.
SCI+TEC is home to some of our favourite artists here at NOYZ including Carlo Lio, The Junkies, SHADED and obviously Dubfire himself. The label has consistently discovered and developed new and exciting artists and helped them to reach their full potential. The music that we hear from the label is always pushing the boundaries and driving techno forward which is what Dubfire has always done in his own career as an artist.
After more than twenty years behind the decks and in the studio, Dubfire continues to make his mark on the future of electronic music. Strongly rooted in where he came from, yet always evolving, Dubfire will continue to pioneer music that sets the standard and has earned him the title "the DJ’s DJ."