- Deep House
Royal Oak represents the subdivision of the long time running label, Clone. Clone Records is a record label and has its own shop based in Rotterdam, launched and run by Serge. Specialises in underground electronic dance music.
Clone Records was founded in 1993, and really rose to prominence in the late 90s and early 00s for its fresh but reverential take on the classic sounds of Chicago house, Detroit techno, electro, disco and italo. Killer productions on the imprint from the likes of ADULT., Alden Tyrell, Duplex and Putsch 79 were rooted in the past, but their very passion and attitude made them sound incredibly present, and unmistakeably Clone.
Clone would take the form of various sub-series, designed for deeper exploration of certain sounds and aesthetics: Clone Loft Supreme, Clone West Coast, Clone Club, Clone Bassment, Clone Aqualong and Clone Jack For Daze, Clone Royal Oak. Evolution through fragmentation, or something.
As far as house and techno goes, Clone Records sit amongst the legends. Evoking techno as raw as R&S, house as soulful as Trax and bases covered everywhere in between, from disco to UK bass, Clone have developed a substantial roster of sub-labels to boot, many of which house the cream of the labels overall output.
Royal Oak is the main platform for a variety of artists such as: Arttu, Massimo Di Lena, Serge, Ben Sun, Morning Factory, Genius Of Time, Gerd, Reggie Dokes, Rio Paddice, amongst many others.