Named after a marvellous but less well known musical nugget by The Doors, Peacefrog is a record label and music publisher that deals in, well, marvellous but (initially, at least) less well known musical nuggets.
Launched in 1991, the label has provided a qualitatively consistent outlet for an ever more eclectic litany of artists who excel at what they do, no matter what their genre, united only by a happy knack for parlaying this or that stripe of Ďnicheí music into the mainstream without ever compromising their creativity or originality. Peacefrogís none-more cosmopolitan roster continues to spiral outwards from its underground dancefloor genesis, embracing an ever broader ambit of genres, including electronica, Americana, experimental soundscaping, sophisticated pop, indie-folk and singer-songwriter styles.
Nowadays perhaps best known for a number of international, chart-friendly pop acts, the label established its reputation as a purveyor of cult, twelve-inch dance and techno releases, quickly becoming a go-to European label for the cream of esoteric, mid-í90s house music then emanating from Detroit and Chicago. That meant releasing records by everyone from The Detroit Escalator Co. to Robert Hood, Theo Parrish, Dan Bell, Kenny Larkin, Gemini and of course the irrepressible Moodymann, as well as cult dancefloor releases by influential British DJ/producers such as Luke Slater, Ian OíBrien, Stasis and Neil Landstrumm, to name but a smattering of the labelís bulging í90s roster.
Graduating from twelve-inch dance singles to blue riband electronic house and techno albums by revered acts such as Dan Curtin, Paul Johnson, David Alvarado, Wamdue Kidís and Luke Slaterís Planetary Assault Systems, the label continued its slow but inexorable rise throughout the í90s, before radically expanding both its stylistic compass and the shape and scope of its audience as the new millennium dawned. Innumerable other acts on an increasingly eclectic roster also found widespread success, among them award-winning maverick Canadian singer-songwriter Patrick Watson and his eponymous band, Brittany pop collagists Jean-Philipe Verdin, aka Readymade FC, Londonís deluxe folk-soul exponents The Beauty Room and Massachusetts folk maven Marissa Nadler.
As it celebrates its twentieth anniversary, Peacefrog continues to usher original, distinctive new acts into the mainstream spotlight, with the likes of Swedish electronic pop purveyors Little Dragon and London-based alternative folk artist Charlene Soraia enjoying protracted 2011 chart success and swelling fanbases. And with a brimming portfolio of film and TV synchronisations, a music publishing arm (Leo Abrahams, Josephine, Darrel Fitton and many more) and a range of supplementary musical activities to its name, Peacefrog greets its third decade by expanding its horizons, finding even more places to sift for those marvellous musical nuggets.