New Kanada represents the independent music label launched back in 2006, located in Toronto, Canada, and run by Adam Marshall.
Flipping through a rack of vinyl, there’s no mistaking a release from Adam Marshall’s New Kanada imprint. A black-and-white photograph, perhaps a portrait or an architectural detail, occupies the center sticker; a bold red dot hovers somewhere in the circular frame. It’s as immediately identifiable as it is cryptic.
The strength of the label’s visual identity goes beyond its consistency, though: the grainy, vintage photos generally depict foreign faces and places, suggesting some long-ago expedition when the world still felt big and strange. It’s a fitting complement for the spirit of exploration that defines Marshall’s work across genres, media and formats.
Born and raised in Toronto, and now based in Berlin, he’s been active as a producer, DJ, promoter and label head for some 10 years now. But, at a point in his career where other musicians find themselves slowing down and settling into their comfort zone, Marshall seems refreshingly unencumbered by his past achievements—and equally unconstrained by the limits of the scene around him. Marshall has long been a top-notch producer, but the past few years have seen his work getting more inspired, more experimental and more confident in its own path.
While half of the label’s output comes from other artists, it’s impossible to separate the label’s aesthetic from Marshall’s own expansive, inquisitive style. A sure sign of the strength of his curatorial vision: when he signs a record, it often sounds unlike anything you’ve come to expect from the artist. On their New Kanada releases, artists like Seuil, Tolga Fidan and Basic Soul Unit all step outside their comfort zones to release material you wouldn’t hear from them elsewhere.
The boundaries of New Kanada may not be clear, but that’s what makes the label so exciting. Instead of chipping away at calcified forms, Marshall translates the essence of classic dance music into compelling new forms. Whether working as a DJ, producer, live performer, label head or curator, his vision is singular—and the results, exhilarating.
Apparently New Kanada Recordings is a very appropriate home for XI‘s forthcoming EP/single, entitled “Joy / Fear.” Like XI, New Kanada founder Adam Marshall is from Toronto and currently resides in Berlin. On the New Kanada website, talented writer Philip Sherburne observes that Marshall has a strong, “expansive, inquisitive style” and “curatorial vision,” the influence of which can be felt in the New Kanada catalog of releases. Marshall encourages the artists whom he signs to take risks, experiment, and push beyond generic limitations.
New Kanada is the home platform for a variety of artists such as: Dan M, Basic Soul Unit, Black & Medley, Heartthrob, Jeremy P. Caulfield, Adam Marshall, Marc Schneider, Miajica, Murr, The Mole, XI (Canada), Erneste Ferreyra, amongst many others.