When Hell launched his International Deejay Gigolos Empire in 1996, his rebellious creative streak gave the label a punk DIY aesthetic. An open-ended techno imprint with a natural pop sensibility, Gigolo immediately stood out and attracted like-minded artists such as Fischerspooner, Vitalic, Miss Kittin & the Hacker, Tiga, even the Pet Shop Boys, Jeff Mills and Dopplereffekt. Today, Gigolo in Berlin is to Hell what the Factory in New York was to Warhol.
International Deejay Gigolo Records is a German electronic music record label run by techno artist DJ Hell (aka Helmut Geier). The label was founded in Munich in 1996 as an affiliate of label Disko B. It is now based in Berlin and is Germany's most successful electronic music record label, specialising in electro, house and techno with 80's pop and disco influences. "Gigolo" has released records by Dave Clarke, DJ Hell, Christian Prommer, Hard Ton, Douglas Greed, Skwerl, Tiefschwarz, Oliver Huntemann, Boys Noize, Justice, Hrdvsion, David Carretta, Kiko & Gino S., The Advent, Terrence Fixmer, Japanese Telecom and Princess Superstar.