Elektra Records is an American record label owned by Warner Music Group. In 2004, it was consolidated into WMG's Atlantic Records Group. After five years of dormancy, the label was revived by Atlantic in 2009. Elektra is currently celebrating its 60th anniversary.
Elektra was formed in 1950 by Jac Holzman and Paul Rickolt, who each invested $300. The usual spelling of the Greek mythological Pleiad Electra was changed. Holzman famously explained, “I gave her the ‘K’ that I lacked”. He found the 'C' in the original name "too soft" but liked the "solid bite" of the letter 'K', citing its use in the Kodak name.
The first Elektra LP, New Songs (EKLP 1 released March 1951), was a collection of Lieder and similar 'art' songs which sold few copies. During the Fifties and early Sixties the label concentrated on folk music recordings, releasing a number of best-selling albums by Theodore Bikel, Ed McCurdy, Oscar Brand, Judy Collins and protest singers such as Phil Ochs and Tom Paxton. Holzman also recorded Josh White, who was without a record deal as a result of McCarthyite blacklisting.