Area38 started out in early 2007, as a humble fortnightly internet radio show on Myhouse Yourhouse hosted by fellow DJ's Rob Pearson (Evasive Records) and Kirsten Sees.
The first and foremost ethos of Area38 is to showcase the very best Tech / Deep / Electronic House music, whether it be their own, that of established or up-and-coming artists. All that matters to Area38 is the quality of the music, not the quality of the name. Guests on the radio show have included Colin Dale, Nathan Coles, Harold Heath, Alex Arnout, Tempo o? Neil, Bob de Rosa, Natalie C, Mark Gwinnett, Richie Littler, Adam Ryan and AJ (UDS).
Wanting to expand on Area38?s ethos, Kirsten launched Area38 Recordings in March 2010. For Ms Sees launching the label was a natural progression to expand and underpin both the original promotional platform concept behind Area38, and also the distinct brand of Underground House music that has become the hallmark of Area38.
Off to an encouraging start, Area38?s first release from a budding new artist called Techorse received early support from top jocks such as Nathan Coles, Denis A, Raymundo Rodriguez, Tom Baker, Atnarko, Tyler Stadius, Chloe Harris, Nils Hess, Anthony Pappa, Robert Owens, Sarah Main, DJ Linus and Gee Moore to name but a few. And if that wasn?t enough praise for a brand new label, Area38 also earned a spot in iDJ magazine?s ?Start Your Own Label? article, and was tipped as the most promising new House label for 2010.
Since then, Area38?s releases have been getting worldwide radio and club plays and support from the likes of Terry Francis, Gee Moore, Anthony Pappa, Giom, Trevor Rockcliffe, Nathan Coles, Raymundo Rodriguez, Atnarko, Tyler Stadius, Chloe Harris, Nils Hess, Anthony Pappa and Robert Owens, to name just a few.