Juicy Music represents the label from Robbie Rivera based in Miami, FL and launched in back in 1999.
Founded by Robbie Rivera together with his wife Monica Olabarrieta, Juicy Music embodies and releases Latin-influenced electro and progressive house music.
Robbie Rivera, born in 1973 in San Juan, Puerto Rico, had his first encounter with music when he was only 10-years-old. Buying records from acts like New Order, Depeche Mode and U2, it wasn’t long before he started spinning records. It was the disco sampled cut “Nothing To Offer” that lead to an endless string of productions that were released on established labels like Subliminal, Filtered, Positiva, Mos, Azuli and Strictly Rhythm. Following this success, in 1998, Robbie alongside wife, Monica Olabarrieta, founded the world-renowned label Juicy Music.
Rivera’s distinctive brand of sexy, pounding, dirty, electro-tinged house music ignites dance-floors across the globe. Throughout the years Robbie’s musical stylings have lead to a strong collection of dance floor favorites attached to his name.
Going back to 2002 Rivera released a collaboration with the just starting Axwell entitled “Burning”. The track garnered universal praise and set the stage for his 2003 hit “BANG”, reaching Top 10 on the UK charts, used in the Sydney Olympics, and selling 500,000 copies. But, perhaps Robbie’s biggest track to date would be the worldwide smash “Funkatron”, a track cited as an influence to many of today’s house classics. These tracks are only limited highlights in an illustrious career that as well include the hits “Back To Zero” and “Girlfriend” and remixes of tracks by top artists such as Tiesto, Madonna, David Guetta, Kaskade, Deadmau5, Armin Van Buuren, and Roger Sanchez.
Outside of the studio, Robbie is no stranger to a heavy touring schedule. Rivera’s music regularly packs dance floors around the globe. But the jewel in Rivera’s crown is his label, Juicy Music. Juicy Music’s roster includes artists as diverse as: Antoine Clamaran, Coburn, Superchumbo, Mark Knight, David Guetta, Steve Angello, Sebastian Ingrosso, Stonebridge, and emerging talent, such as Willie Morales, Paul Harris, Louie Padilla, Rooster & Peralta, and DMS12.
Sublabels: 24 Seven Recordings Ltd, Juicy Records, Juicy Too, Juicy Traxx.