Lori J Ward aka HiFI Princess
Caballero Records, Petrol Dollar, Mashtronic, Sick Music, Music Mail, Divide Records, Eletrikka Records, Unlove Music, Flavorite Music, Groove Gut Records, WC Music, Mahgnet Records, Highball Music
From 1993 on, International DJ Hi-Fi Princess aka Lori Ward established herself rapidly in the underground party scene in her hometown Victoria in Canada. Her love for music evolved fast into a strong desire to start spinning.
Lori#s first ´little´ breakthrough was her quirky electronic house and tech sound that she developed between ´95 and ´98, that quickly expanded her territory throughout the West Coast of America and across Canada.
At the end of that period in ´98 she decided to head off to Europe and finally landed in London where she soon held two residencies and additionally made appearances at club 333 Old Street. After only six months, Luxury U.K. promotions organized an offer for a weekly residency in Luxembourg´s Evolution that she accepted and therefore had the opportunity to play alongside some of the ´most wanted´ in the scene like Timo Maas, Gayle San and Ritchie Hawtin.
From here on, Miss Ward was continously taking part in the ´ever-changing´ music scene in Europe and kept on evolving her sound into a sophisticated mix of Techno and Electro. While touring through Europe she found herself again on stage with great Djs like Joachim Garraud, Jeff Mills, Boy George, Tom Novy, Valantino Kanzyani and Adam Beyer. Additionally, the Hi-Fi Princess stood behind the decks in some of the most wanted clubs and festivals in the world! A few examples are The Tunnel in New York City, Liquid Club in Madrid, Koneisto Festival in Finland, Mazzo in Amsterdam, the Sona in Montreal, Turbo in Toronto, 1015 Folsom in San Francisco, Klub Kuaille in Tokyo and Cittadella in the Czech Republic and her residency Suncity in Graz (Austria). Loris first release was on Shimmy Recordings in 1999, her track ´Refused Entry´ came out within the ´Collective Thoughts EP´, that soon gained great reputation by some of the top Dj´s of the scene.
After having lived in New York City for four successful years (´98 till ´02), she made the decision to move back to Europe where she found a new home in Vienna, Austria. Her interests fixed in the studio, while still having the stuffed Dj-schedule, what meant hard work and patience.
In 2004 she took the next step of her carreer and released her first album under the alias Lori J. Ward. ´Foreign Communication´ is a 13 track downtempo cd, available at www.ebl.cc and beatport records.It was re-signed again to Chill ball music. Soon after that she also signed to Highball Music, while one of her tracks entitled ´Disastermind´ (available on Join Us Records) emerged and was signed to the Love Parade Berlin 2004 Compilation and five other large european dance compilations.
Finally another track of her album ´The New Xavier´ was nominated out of 11.000 entries into the top ten for the International Song Contest, and additionally received an honorable mention!
Leaving behind this wave of success, Lori J. Ward decided to try something new and fresh, and started to sing as well. The multitalented Lori therefore founded a new project together with Tobias Frick in 2005. The live act is called ´Phonix´ and includes her fascinating voice! Her vocal career was somehow rushing into her life. On her ´Phonix´ album ´House of Jive´ her voice is part of electro-breaks-down tempo and rockish. And as the new vocalist for Greeks successfull House-export Kevin Sunray, she released one of the top hits on the dance charts in 2006 that held the number one sales position on decks.de for three weeks: Kevin Sunray & Agent Greg feat. Lori J. Ward, ´Breathe Easy´.
Lori J. Ward and Tobias Frick will have their first release on Unlove music. Their track 'Design Me' will be released in July 2007 with remixes from The Whiteliners, Kevin Sunray, Falko Nestolik and Eddie F.. For more infos on ´Phonix´ have a look at www.phonix.com
'Breathe Easy' on Caballero Records, lori has had many requests as a vocalist. Recently, thanks to ´Breathe Easy´ , Lori has teamed up with many sucessful producers including Kevin Sunray, Mario Ochoa, Dj Alexsij, The Whiteliners and many more.
Recently Released tracks including Lori on the vocals are ´True love´ - Mario Ochoa feat. Lori J. Ward on SICK Music, ´A Better way´ - The Whiteliners feat. Lori J Ward and ´No Solutions´ -Dj Alexsij Feat. Lori J. Ward. Any of these prone to continue to hit the charts!
As well as her well sought oafter ? Minimal in my head released on 2008
Upcoming Releases include tracks with Ian F, Tomy De Clerqe on Mashtronic, 2 releases on the romanian label petrol dollar as well as vocal projects.
Lori J. Ward with her ever changing style, as unexpected as unforeseeable, performing live with ´Phonix´ and djing house/electro and groovy techno-tech-house and minimal. At several live acts she already caught people with her charismatic and soft voice and dj skills, from the eye of the beholder it even looked like there was a little star shining as if already rising ... Watch out!